It’s more satisfying and profitable to keep your current customers happy than to chase after new customers. This free interactive online workshop hosted by Southeastern Massachusetts Agricultural Partnership (SEMAP) will demonstrate 5 strategies for boosting customer loyalty and driving repeat sales, including providing stellar customer service, implementing loyalty programs, increasing sales per customer, clarifying your brand, and creating compelling communications. You’ll see examples of what successful farmers are doing to keep loyal customers and share stories about what’s working for your farm. You’ll leave with new ideas for cultivating a customer base that keeps coming back for more. The presenter, Myrna Greenfield, is a farm and food marketing consultant at Good Egg Marketing and a frequent speaker at conferences and events. She’s the author of the book, Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales.